More Faith In The Future

“Every decision is risky; it is a commitment of present resources to an uncertain and unknown future.” – Peter Drucker
This quotation reminds me of three things about life:
Number 1: Risk is a way of life. There is simply no avoiding it in any realm. Our job is to assess and choose the risks that we believe will pay off the most (or cost us the least).
Number 2: We must decide to do something. To do nothing is really a decision to do something – nothing. Furthermore, when we decide we must be committed to it.
Number 3: The future is uncertain and unknown. But would we have it any other way? That is exactly what brings the adventure to life, isn’t it? The upside resides only in the unknown.
It is always amazing to see studies like the one Franklin Templeton did over the last three years …

Direct Marketing – The Future of Advertisement

In large part because of the ever-evolving internet, direct marketing has become an increasingly popular sales method. This form of marketing is essentially an alternative to traditional advertisement strategies. Most of the companies that utilize these traditional methods pay for mass exposure in the form of television and radio commercials, newspaper ads, and by constantly running widespread internet advertisements.
When executing traditional marketing strategies, companies are simply appealing to the masses and hoping enough potential customers see their advertisements. Direct Sales Marketers operate in a vastly different manner than the aforementioned.
I’m Still Not Sure What Direct Marketing Is…
This strategy of marketing involves a salesman that brings their product right to you. Instead of hoping that the right demographic of customers is exposed to their massive advertisement campaigns, direct salesmen target specific customers and their specific needs. For example, if a direct marketer is representing a sugar loaded energy …