So you need to just remember to conduct as thorough as possible an evaluation of both your business and your market. As with any business exercise, the strategic planning process itself must be rigorously managed. Responsibilities and assets must be assigned to the best folks and you should keep on top of the process. The process of strategic planning is about figuring out the path by which you need to take your business.
Corporate strategy is anxious with selections and commitments regarding markets, business and the very nature of the company itself. Competitive strategy is anxious with competitors and the idea of competition.
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