The Single Most Important Question in Business!

Why should I choose you?
It is a question you are asked in so many ways, thousands of times every day:
• What do you do?
• Why should I buy your product or service?
• What makes you different?
• Can you give me a better price?
• Why should I work for you?
• Why shouldn’t I leave to take that job offer from our competitor?
• Why should I hire you?
• Why should I invest in you?
• Why should I be on your board?
• Why should I donate to your cause?
• Why should I volunteer for your organization?
• Why should I buy your book?
• Why should I read your blog?
• Why should I subscribe to your newsletter?
• Why should I visit your website?
• Why should I return to your website?
• Why should I trust your brand?
• …