Why should I choose you?
It is a question you are asked in so many ways, thousands of times every day:
• What do you do?
• Why should I buy your product or service?
• What makes you different?
• Can you give me a better price?
• Why should I work for you?
• Why shouldn’t I leave to take that job offer from our competitor?
• Why should I hire you?
• Why should I invest in you?
• Why should I be on your board?
• Why should I donate to your cause?
• Why should I volunteer for your organization?
• Why should I buy your book?
• Why should I read your blog?
• Why should I subscribe to your newsletter?
• Why should I visit your website?
• Why should I return to your website?
• Why should I trust your brand?
Why should I choose you?
I talk to potential business owners and even those who have been in business for at least 3 years and discover that they thought business ownership was going to be easy. Even though they have heard the statistics that start up businesses don’t survive the first two years of business and that government data shows that only 5 out of 10 new businesses survive for 5 years, many are still convinced that it’s a pretty easy road to tow. What they fail to realize is that ALL businesses, start- ups and existing, will face 3-D (delays, difficulties and dead ends). One characteristic you must have as an entrepreneur is PERSEVERANCE because you will face many unexpected challenges in business and you must be prepared to handle them and set free.
Let’s look at some examples of 3-D that businesses face and some ways they can be delivered.
DELAYS: You have …
If you are interested in starting your own business you should carefully consider writing a business plan. This is a vital step in starting a successful business; it is a roadmap outlining how you plan to maintain and grow your business. According to the U.S. Bureau of Labor Statistics 90% of businesses fail in the first 4 years. Even if you do not need funding to start your business you should write a plan for yourself. This will allow you to see if your ideas are realistic and if a profit can be made.
Preparing a business plan can be an especially complex, nerve-racking, and time consuming process. Whether you are planning to write this yourself or hire someone, there are several things you need to know. Learning what components are involved in a business plan and where to find help will make this process less stressful and quite a …
Key Performance Indicators have long been regarded as vital for effective business management. But with so many to choose from, which ones are best for your business?
Key Performance Indicators (or KPI’s) are specific measurements of various parts of your business activity. They are used to check performance against targets or as benchmarks or to monitor trends.
On their own they yield limited information, but as a comparison they can instantly identify areas in need of improvement allowing management to focus on the parts of their business that will contribute most to success.
Much like the dials on the dashboard of your car, KPI’s work best when they are few in number.
There are literally thousands of things going on underneath the hood, but if those three or four things showing on the dials are pointing in the right direction, chances are the car will reach its destination.
And it …
Okay so, one of the biggest topics in the realm of business is strategic business planning. Still, it’s often hard to define, as there is so much information out there on the topic. Do you doubt that last statement? Well, you shouldn’t, in fact just search the topic on Yahoo and see for yourself – endless advice, information, books, articles, and expert consultants ready to serve you with your; strategic planning efforts. Let’s talk.
You see, if you run a small business you do need to be constantly revising your business plans, and you need to make it an on-going planning process. Some free-wheeling entrepreneurs actually run their businesses without much planning, it’s all in their heads, but as the business gets bigger, with more variables, and an abundance of litigation risk, and over regulation – it quickly becomes difficult to plan properly if you try to do it all …