Having the perfect product label for your business is essential for standing out in the market. It’s more than just an aesthetic choice, it can be a key marketing tool to draw attention to your products and make them stand out from competitors. But designing and ordering custom labels isn’t always easy.
That’s why we have created this guide – to provide you with a comprehensive step-by-step process that will make sure you get exactly what you need every time. We will cover topics such as researching labels, selecting materials, creating artwork, choosing a printing method and ordering samples so that you can create beautiful labels without any hassle or stress. With this guide in hand, you can rest assured knowing that your product labels are of the highest quality possible!
1. Do your research
Having the perfect product label for your business can be a daunting task, but it is crucial for success in the market. Before you begin designing and ordering labels, it’s important to do your research. Start by understanding who your target audience is and what type of design they will respond to. You should also consider which color scheme will be most effective for your product labels. By doing this research before you begin, you can make sure that the label design you choose is one that will be most successful in enticing customers and driving sales.
2. Choose the right material
The material used for your product labels should be easy to read and should match the style of your label. Since this is super specific to your branding, values and ethics, here are some general tips for selecting a material:
- Look for materials that can handle water, temperature changes and other environmental elements.
- Consider materials that are available in different colors or effects, so you can create a label that will stand out.
- Make sure the material is compatible with your printer, if you plan to print labels at home.
- Ask for material samples before making your final decision.
3. Use images sparingly
When creating product labels, it’s important to remember that less is more. While images, graphics and icons can be an effective way to draw attention, too many can make your label look cluttered and overwhelming. Carefully consider how many visuals you want to use on each label, and keep it simple – a few eye-catching images should be enough to grab the customer’s attention without being overbearing.
4. Make sure all your text is legible
Having the perfect product label starts with making sure that the text is legible. If you are printing labels at home, use fonts that are easy to read and make sure that the size of the text is big enough to be visible. If you are ordering labels from a printer, check that they have the right size and font for your label design. Small text can be hard to read, especially on a product that is in motion or being handled by customers.
5. Select an appropriate size
The size of your product labels should be carefully considered. Your label should be big enough to stand out and draw attention, but it also needs to fit in proportion with your product. Consider the size and style of the bottle, box or container that you are labeling – a large label on a small package might look overwhelming, while a small label on a large product might not be visible enough. If you need help finding the perfect size for your labels, click here.
6. Use a professional printer
Once you have designed the perfect product label, it’s time to find a professional printer who can produce them for you. Look for printers with experience in producing labels, and make sure their printing process is up to your standards. You want your labels to look polished and high-quality, so it’s worth taking the time to research printers who can guarantee this.
Creating product labels doesn’t have to be a difficult task – by following these tips, you can be confident that your label design will be one that your customers will respond to. With the right research, material selection and printer, you can create labels that are sure to get attention and drive sales. Are you looking for more information on designing labels? Then this article is perfect for you.