Internet Marketing News – Brad Gosse Blows The Lid Off IM

It’s not often that I read something that makes me smile anymore. At least not when it comes to Internet marketing. But the other day, I read a PDF created by Brad Gosse, who just may be one of the smartest Internet marketers on the planet, that had me grinning from ear to ear. In this article, I’m going to give you the five cent tour of what he wrote. I’m still grinning.
Okay, the name of the report is called Bubble Manifesto. Yeah, me too. I saw the title and thought to myself, “huh?” What does this mean? It certainly DID get my attention. But what REALLY got my attention was how the PDF was formatted. It wasn’t the usual drab mountains of text that make up most PDFs. There were some really neat illustrations in it. Actually, they were more like the kind of things you’d see in a comic strip.
I thought this was real cool and was expecting some light reading.
Boy was I wrong.
Brad goes into a tirade that would have made mamma proud. He starts off with a couple of facts, one of them about IM losing popularity, that really blew my mind while not really surprising me. See, I couldn’t help wonder how long it would be before we just ran out of people to sell this “how to make money” crap to. I use the word crap because it so aptly applies to most of what I see out there.
But …

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Are You Staying on Top of Search Engine Marketing News Like Apple Maps?

This is no rumor. Apple plans to remove Google’s integration into its mapping platform on iPhones, iPads and even iPods. In June, Apple provided iOS 6 developers with its new mapping product, which is planned to be release in Fall 2012. The release of Apple Maps makes a dramatic impact on local search engine marketing. Smartphones make up a large part of the cell phone market and iPhones are a large part of that smartphone market. This means people searching locally on the iPhone will now have a different set of results than currently, swaying the market of local search a bit.
Although speculating on the change could be fun, it is important to focus on the facts that have been released. Apple Maps is said to use Yelp when providing local data that includes businesses, ratings, reviews and media. However, it has been said that Localeze will be a source of data aggregation.
What Does This Mean for SEM?
Locally this will have a large impact on where local search is being done. Currently Google controls the local market with so many avenues to search on. With the upcoming changes to Apple phones, this could be a large shift in the market. While most local online marketing companies focus solely on Google it is important to plan for any shift in the local search market. Small businesses that have focused their energy on reviews around the web but neglected Yelp may find themselves being overlooked.
Search engine marketing news …

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