As products transfer via the 4 phases of the product life cycle different promotional methods must be employed at these levels to ensure the wholesome success and lifetime of the product. A successful services or products means nothing except the good thing about such a service can be communicated clearly to the target market. An organisation’s promotional mix technique can encompass many things.
- Following are some of the key strategies used in client-oriented gross sales promotions.
- In distinction, trade gross sales promotions target resellers—wholesalers and retailers—who carry the marketer’s product.
- The meetings could also be used to encourage sales agents, to clarify the product or the promotional marketing campaign, or simply to answer questions.
- These meetings are normally conducted regionally and directed by gross sales managers.
- For resellers and salespeople, sales contests may also be an effective motivation.
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