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In flip, purchasing enjoyment and perceived danger considerably influenced the consumers’ perspective toward the online retailer, as hypothesized. The findings of the examine suggest that e-commerce enterprise for online apparel retailers might constantly must develop richer IIT features to satisfy consumers’ demand and safe consumers’ loyalty. This paper presents a crucial evaluate of online environmental psychology articles primarily based on the stimulus-organism-response paradigm. The structure of the paper follows the sequence of the S-O-R framework, i.e. starting with environmental stimuli both in conventional and online retailer settings.
This information helps us to find errors, develop new designs and adapt the website to your needs. Purpose Technology has emerged as a quantity one device to deal with concerns regarding local weather change in the latest era. As a outcome, the green cell application – Ant Forest – was developed, and it has appreciable Fashion & Online Shop potential to scale back unfavorable environmental impacts by encouraging its customers to turn into concerned in eco-friendly activities. Design/methodology/approach The authors assessed the data using partial least squares structural equation modeling (PLS-SEM) for understanding users’ continuation intention toward Ant Forest.