Marketing is a very broad term that many people do not understand. Furthermore, digital marketing is another term that people do understand a little more but only because it says digital. They will know that it requires the internet as well as advertisements.
Marketing a jewellery brand isn’t easy. Furthermore, if your jewellery is expensive, you need to communicate with your customers why it is expensive. For example, if you sell antique engagement rings, you need to market them correctly to attract the right customers to your business. In this article, we will teach you a few ways you can market your jewellery business, without looking too salesy.
Create A Website
The first thing you want to do is create a platform where people can view your products as well as buy from them. This is where a website comes in. You need a website that customers can physically visit and buy from. Additionally, you don’t need to make this website too complicated. All you need to worry about is having several sections on your website that tell the customer what you sell, the quality of the products you sell and show the products are available to buy. You may also want to create different categories to show specific products such as vintage sapphire engagement rings.
Creating a website is difficult so this is another reason why you don’t want to make it too complicated. Moreover, it can put your customers off because they are unable to find simple functions that take them to the pages they wish to see. The more complicated you make the website, the more it will cost you as well, so keep it looking as basic but professional as possible.
Search Engine Optimisation
Up next, we have search engine optimisation and which is a common digital marketing method used by many businesses all over the world. Furthermore, once you have your website running, you need to add content to your website. Once you add the content which explains the product to the users/ customers, you can optimise for keywords. Once this is optimised for relevant keywords to your website, it will begin to rank on search engines.
Once you have these pages ranking, they will continue to increase in rankings the more SEO work is completed on the webpage. Ensure you work out the different methods of search engine optimisation to ensure you increase the rankings of your keywords. Once you do this, you will soon see more traffic land on the website.
Social Media
Social media is another great way to market your jewellery brand however, there are two different ways you can do this.
Paid Social
This is where you will pay to advertise your brand and is very common with fashion brands. This is a great way to reach a new audience that shares similar interests to your brand.
Organic Social
Organic social is where you create a social page, free of cost and promote your brand without paying. This is a great way to increase brand awareness and keep in touch with your customers, telling them about new products that will soon be released.