Success Tips for Financial Advisers – Why You Should Become a Specialist in Your Niche Market
Why do some financial service professionals consistently place in the top 5-10{afe232c3ea7dcee0a9b500e712c36ed73e0bf8021eb768210a7cfcc3f030476e} of sales production while others struggle to make a living? Are they brighter or more tenacious? Do they have a better education or more professional designations?
After interviewing dozens of advisers I can sum up the success of the top 10{afe232c3ea7dcee0a9b500e712c36ed73e0bf8021eb768210a7cfcc3f030476e} with one phrase-niche marketing specialization. The secret top producers have learned is to focus exclusively on million dollar clients by becoming an expert in delivering a specialized service that meets their unique needs.
Why specialize? First, all labor tends toward specialization and your prospects know that. Just look down any aisle at your local grocery store and you’ll see what I mean. There are cereals with added fiber, cereals for kids, cereals with fruit and nuts, cereals for weight-loss and so on.
Next, look at the medical profession. Very few doctors these days are general practitioners. Most …