pleasure

What motivates you? You’d be surprised. Some people are motivated by moving away from pain. Others are motivated by moving toward pleasure. Only by understanding the true motivations of your customers can you present your product in the best possible light. This is where a lot of marketers make a big mistake, and consequently miss out on a lot of business.
First of all, think of your favorite food. Got it? Good. Now imagine that you are going fishing. Would you use your favorite food on the hook? Why not? Obviously, fish don’t like that. When you go fishing, it’s obvious that you bait your hook with what the fish want, not what you want.
But so often, marketers try and sell their products based on what they want rather than what their customers want. If you do this, you might as well go fishing with a big fat bacon …