Are You Staying on Top of Search Engine Marketing News Like Apple Maps?

This is no rumor. Apple plans to remove Google’s integration into its mapping platform on iPhones, iPads and even iPods. In June, Apple provided iOS 6 developers with its new mapping product, which is planned to be release in Fall 2012. The release of Apple Maps makes a dramatic impact on local search engine marketing. Smartphones make up a large part of the cell phone market and iPhones are a large part of that smartphone market. This means people searching locally on the iPhone will now have a different set of results than currently, swaying the market of local search a bit.
Although speculating on the change could be fun, it is important to focus on the facts that have been released. Apple Maps is said to use Yelp when providing local data that includes businesses, ratings, reviews and media. However, it has been said that Localeze will be a …