business plan

The Single Most Important Question in Business!

Why should I choose you?
It is a question you are asked in so many ways, thousands of times every day:
• What do you do?
• Why should I buy your product or service?
• What makes you different?
• Can you give me a better price?
• Why should I work for you?
• Why shouldn’t I leave to take that job offer from our competitor?
• Why should I hire you?
• Why should I invest in you?
• Why should I be on your board?
• Why should I donate to your cause?
• Why should I volunteer for your organization?
• Why should I buy your book?
• Why should I read your blog?
• Why should I subscribe to your newsletter?
• Why should I visit your website?
• Why should I return to your website?
• Why should I trust your brand?
• …

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economic news

Housing Bust Makes Location More Important For Home Buyers

Location is even more important for home buyers in the wake of the Great Recession. The old maxim is more valid than ever. The three most important factors for picking real estate are location, location and location. That’s the conclusion of research sponsored by the Mortgage Bankers Association.
While many housing markets will see increasing home values and will fully recover, some have reached a tipping point and will suffer protracted or even permanent problems, according the Study of Real Estate Markets in Declining Cities.” Some neighborhoods may never again be economically viable.
“This is a critical point that should be well understood by potential home buyers and lenders who want to avoid places plagued by high foreclosures, vacancies and a deteriorating housing stock due to deferred maintenance,” said James Follian, the study’s author.
Different cities and even submarkets within a city have widely varying housing market outlooks, said Follian, …

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